The Search Session

Gianluca Fiorelli · Podcast

In-depth conversations about SEO, AI search, and the evolving search ecosystem with industry practitioners.

From People Also Ask to AI Search — Reading the Signals That Matter | Mark Williams-Cook

Mark Williams-Cook (AlsoAsked, Candour agency) and host Gianluca Fiorelli discuss how AI search reshapes SEO practice. Williams-Cook frames the shift as evolutionary not revolutionary: the core activi...

ai-searchseopeople-also-askquery-fan-outsite-quality-score

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Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt

53m

Metehan Yeşilyurt, a Turkish SEO practitioner known for breaking open AI search systems, walks through the operational mechanics of optimizing for AI Overviews, AI Mode, and Perplexity. His core thesi...

ai-searchlog-analysisai-botsperplexityembedding-similarity

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How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray

Lily Ray (VP SEO Strategy & Research at Amsive) addresses the publisher survival question head-on: the era of driving the same organic traffic volume from Google is over. The replacement strategy is m...

publishersai-searcheeatentity-seodigital-pr

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